Tips for finding new clients as a broker
Admit it or not, finding clients in the vast real estate market is a big challenge. This is challenged by the existence of large real estate firms that employ hundreds of experienced real estate agents on their teams. If you’re a newbie, it’s easy to get overwhelmed by the efforts put forth by established businesses. But have you ever thought that they also started out as rookies in the field? If you are in this situation, here are some tips that will at least help you find the right clients for you.
Create your own circle of offline connections and influences. As important as the online world is to expanding your connections, offline connections and influences are just as important. Start with your family and friends. Then add your past classmates, even those from the elementary days that you still remember. Your teachers can be great additions. Switch to those whose services you tap into as professionals, such as your doctors, dentists, hairdressers, pet groomers and fitness trainers. Parents of your children’s classmates and friends can also expand your offline connections. If you have business contacts, add them too. Don’t forget your neighbors. They can be great sources of referrals.
Build a better online network of friends. Through social media, you as a real estate agent are given more power to improve online connections. Your network can be a larger network of interconnected people, starting from your family members to their own friends, acquaintances, friends of friends, etc. Before you know it, your network has expanded to include professionals of various titles not only in your locality, but also in neighboring and nearby cities. If you think they are not suitable, you may be wrong in your impression. Anyone in your online network of friends can always be a great source of referrals, even those you rarely see posting activities on their social media accounts.
Send emails, both online and offline. Now that you’ve established both your online and offline connections, it’s time to introduce yourself as the budding real estate agent. For offline senders, be sure to have a formal tone. Include your full name, license number, the company you are associated with, its address, and the contact number for you and the company. Inform them about the services you offer.
For online shippers, the same can be followed. But since this is an electronic form, you might want to add some enhanced graphics and video.
Create your own website. Having your own website is essential for personal branding. This is where you can provide listings, value-added services, FAQs, and even informative articles that can help pique the interest of your potential customers. Back it up with a blog and link it to your social media accounts on various online real estate platforms.
#Tips #finding #clients #broker
