Sales and Training – Train your salespeople to use hypnosis to make sales
Sales and training are very important to ensure that your salespeople have the necessary skills to make the maximum number of sales.
Sales and training salespeople are the lifeblood of many companies, so they need the most up-to-date and effective tools available. Covert hypnosis and NLP, neuro-linguistic programming, are the best of these tools.
Covert hypnosis allows you to hypnotize a potential customer into buying your products or services. NLP is a set of techniques used to reprogram a person’s way of thinking or acting.
One technique that can be used in sales and training is called the swing method. In this method, fears, negative feelings and behaviors are replaced with positive ones. Here is a simple example of the Swish method that can be used with merchants and you can watch their sales increase after just one session.
Simply teach your salespeople to use this technique and modify it as needed during a sales and training session. The more your traders practice the technique, the easier it will become. Also, the more effectively it can be used in sales.
Step #1 Get the buyer to recognize their automatic reaction that may be blocking the sale.
Get them to recognize the automatic response (the thoughts, feelings, or images that come to mind that can prevent them from making a decision). Have them choose a substitute image (something inspiring) that helps create a positive state.
Get them to think about what the scene looks, sounds, feels, smells, and even tastes like until it’s as compelling as possible. Make them experience what their life would be like if they bought the product you’re selling.
Step 2. Make the buyer experience what life would be like without the joy the product brings.
Explore with the customer the negative image they associate with the lack of your product. Ask them what is happening that makes this scene negative. Suppose you sell a vacuum cleaner.
The trigger is the messy floor their children create by running around the house with muddy feet. (The buyer doesn’t have to answer out loud. They just have to think hard about the answer.)
With a customer who is unsure whether to buy or not, ask them how it feels when they are not using the product. You want them to experience the problem situation in their life that your product will eliminate for them.
Make them experience the scene through their own eyes. Get them to think about all the triggers of the negative scene and therefore their negative associations.
In the case of the vacuum cleaner, it could be their dog that tracks in dirt and dust, a spouse that doesn’t wipe their feet after stepping through a mud puddle, and so on.
Remember to “think” in terms of the five senses to get a detailed sense of the scene. You need to make them connect with the reasons why they should really buy your product.
Step #3. Insert the placeholder.
Have them now imagine what their life would be like with the new product in use. The old life is now small and insignificant because what will emerge is the clean house with the new vacuum. In our vacuum cleaner example, they are able to clean the floor easily and thoroughly.
Step #4. Swing the two scenes
Swipe the two images. The salesperson will work the conversation by getting them to think about the old and move on to the new. Old life – to a new life. Back and forth and spending less time on the image of the old life while only the new life exists, the one with bright vision and promise.
If the prospect is in front of them, they can use photos or video images that the salesperson can review back and forth.
They can use images that are dark or where people look unhappy as the first image and make the customer strongly connect with it before moving on to the new image where people are smiling and having the time of their lives sparkling a clean home.
This type of selling is used constantly in magazine, radio and television advertising. The closer the person associated with the image is, the more successful the technique will be.
Step #5. The sale
Once they have the buyer actively thinking about what a great life they will have after using the product or service – the sale will be easy. The buyer will only be able to see his bright future and that he has no choice but to purchase the product immediately.
This is just one of a number of simple exercises that can be used in sales and training and easily produce significant results.
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