How social media influences today’s fashion and trends
In the past, the world of fashion seemed like a place inaccessible to the general public. A mysterious place; which only the rich and famous can be a part of. Nowadays, however, thanks to the social media revolution, this world has opened up and anyone can join in and share experiences. Social media has had a huge impact on fashion and trends.
One of the leading examples of social media that has influenced fashion is blogging. The demand for blogging has increased tremendously in the last few years and more and more people are getting involved in this way of connecting with each other. Fashion bloggers report the latest fashion and trends through relevant websites before they reach the magazines, and interestingly, we now see bloggers sitting on the front rows of catwalks. A place that used to be reserved only for celebrities and designers. The reason there is such a huge interest in this form of social media is not only because we can usually contact the writer, but also because they have the ability to report on the latest trends right after the shows have taken place. This reduces the need to wait weeks or months for magazines to be published or websites to be updated. It also gives us a platform to interact and communicate with each other.
Popular websites like Facebook, twitter and YouTube also have a huge influence on women’s fashion and current trends. Top designers such as Burberry and Louis Vuitton have used this type of social media to live-stream fashion shows as they happen, allowing viewers to talk about the latest fashion before it hits stores. It’s also a way to communicate directly with designers, increasing their awareness of what looks are popular and what fashion enthusiasts are interested in. It gives people a chance to feel connected and voice their opinions. It also allows people to have a direct influence on fashion trends and know that their views are valued. Designers are also developing ways for viewers to make instant purchases of clothing during these live performances.
Fashion-focused sites like Polyvore and Chitopia have built-in forums where visitors can interact with each other and share style tips and advice. There is also an option to upload photos and show off your personal style. These types of fashion sites have a significant impact on current trends as people love to talk to each other and what better way to showcase your own unique style and allow others to be inspired and even replicate ideas.
The rise of social media not only affects styles and trends, but also allows designers to reach a larger number of people in a shorter period of time. It can significantly increase traffic to specific websites and as a result have a huge impact on online sales. The need and desire for social media will continue and make way for an even more interesting and inspiring way to interact and enjoy the latest styles.
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