Five SEO Tips for News Sites
News sites should spend a lot of time on search engine optimization (or SEO). News sites in particular are driven by ad clicks, which become frequent with high traffic.
Here are ten quick tips for news websites to drive more traffic their way.
Link to and from
Perhaps one of the most clichéd SEO tips is to network with others. It’s a cliché because it’s one of the most effective means of ranking high on a search engine like Google. The most effective way to collect links is to enter one on a social network like Facebook. Of course, linking to other relevant articles that are very specific to a particular keyword is also an effective way to get an article to the top of a Google search.
Titles need keywords
All titles should have a keyword in the title and preferably at the beginning. A story about how to get rid of fleas on a cat should have “fleas” or “flea removal” in the title (ie flea removal for cats). A bad title would be “Why is my cat scratching?” The latter title is vague while the former is accurate.
You have many authors
For news sites, it is beneficial to have many authors contributing to the website. Websites with an editorial team and a team of writers who regularly contribute to a news site will get noticed very quickly by search engines like Google, Yahoo, Yandex, etc. Of course, all these articles must also be unique.
Publish articles regularly
When bots notice that a website is regularly adding content, the frequency of its visits also increases to make searches more relevant to the specific search engine it is linked to. This is why more advanced search engines are likely to change results almost daily for a particular search term.
Unique content drives traffic
If a news article is simply a reproduction of another news article, it only serves as another way to diminish the news value. The news should be unique and the content valuable and time-sensitive. When breaking news happens, the faster you can get information out on the subject, the better. As news gets old and demand for it decreases, an article can become irrelevant after everyone has satiated their appetite for information.
A good, informative and timely article will rise above the ranks of less worthy news. As always, it’s also helpful to have at least one photo to go with the story.
These five tips will help any news site find its niche on the Internet and get a steady stream of viewers.
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